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This is Marshall McLuhan: The Medium is the Message

by: McLuhan, Marshall, 1911-1980. Medium is the massage; National Broadcasting Company; McGraw-Hill Book Company

Publication date: 1967

Topics: McLuhan, Marshall, 1911-1980, McLuhan, Marshall, 1911-1980

Publisher: New York : NBC ; released by McGraw-Hill Book Co.

Language: English

Issued in two parts

Investigates the central ideas of Marshall McLuhan using pictorial techniques and including his own comments. Examines the reaction of others to his views and points out that his interest is the impact of electronic technology on the contemporary world

Access-restricted-item: true

Addeddate: 2015-08-19 23:26:38

Boxid: IA1130301

Identifier: thisismarshallmcluhanthemediumisthemessage

Lccn: fia67005710

Rights: This is Marshall McLuhan: The Medium is the Message

Run time: 51:55

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Worldcat (source edition): 2998154

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Reviewer: whispers - - March 14, 2023
Subject: Overlooked "pun" -

Both the tie-in audio and video are actually named "The Medium is the MAssage".
https://en.wikipedia.org/wiki/The_Medium_Is_the_Massage

Reviewer: whyerd - - February 16, 2021
Subject: The Medium is the Massage

The accurate title of this film and the book on which it is based is 'The Medium is the Massage.' It's a pun on the word 'message.' Yes, it's the message, but for McLuhan it's also a description of the time. He, we, live in the mass age, the age of mass media.

So great to see this film. Learned things from it that could be found only in reading many biographies of him — how much he hated most of the media he wrote about. Thank you for making it available!

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